Case Study | Jonny Vandel

How we transformed a creator drowning in 35,000 DMs into a streamlined operation closing 2.9 sales daily with 85% less staff

The Breaking Point

By January 2024, Jonny Vandel's success had become unsustainable.

With content regularly hitting 1-2 million views, his DMs were exploding with hundreds of messages per minute. The numbers were staggering: over 35,000 unread message requests sat in his inbox, each representing a potential customer being ignored.

His team of three dedicated DM setters worked 10-hour days, managing to respond to just 450 conversations – barely 10-20% of incoming volume. The math was brutal:

1 in 100 prospects actually qualified

2-4 calls booked daily

0.5 average sales per day

80-90% of opportunities completely missed

Jonny had just launched an innovative funnel to license his proven business model. The demand was there. The product was solid. But the infrastructure was breaking under its own weight.

Something had to change.

Building the Machine

When Jonny approached us in January, we didn't just see a DM problem – we saw an entire ecosystem that needed transformation. Our solution went far beyond simple automation.

The Technical Architecture

We constructed a multi-layered system that could handle Jonny's scale:

Conversational AI Engine

Deployed specialized agents throughout the funnel, each trained on thousands of real sales conversations

Built dynamic conversation flows that felt genuinely human, not scripted

Implemented intelligent handoff protocols for complex scenarios

Data Intelligence Layer

Created a centralized CRM that captured every interaction across channels

Developed a proprietary lead scoring algorithm based on engagement patterns

Built real-time dashboards showing exactly which leads deserved human attention

Omnichannel Orchestration

Synchronized DM automation with email and SMS sequences

Designed nurture campaigns that adapted based on prospect behavior

Integrated everything with Jonny's calendar for frictionless booking

The entire system was built on one principle: capture every opportunity while maintaining quality at scale.

The Human Touch at Scale

What set our approach apart wasn't just the technology – it was the psychology embedded in every interaction.

Drawing from years managing setter teams for eight-figure offers, we crafted conversation scripts that addressed the exact emotional states prospects experience. Every message, every follow-up, every transition was designed to build trust and move the conversation forward naturally.

The bot didn't just respond – it understood context, remembered previous interactions, and adapted its approach based on each prospect's unique situation.

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